Moldovan cosmetics manufacturer Viorica intends to open several stores in the Romanian capital city. The first one is due to open in early March, in the Park Lake Mall, in Bucharest.
In 2017, Viorica entered the Romanian market after opening a cosmetics store in Iasi, and the plan for the next two years is focused on Bucharest market, where about 30 are expected to be opened. Further, then the stores will expand to Cluj, Timisoara, Ploiesti or Constanta.
Viorica company produces more than 300 cosmetics made in Moldova, mainly using local raw materials.
The Romanian cosmetics market has grown substantially in recent years for both international giants and local producers.