Try for 7 times try, choose once
In March of 2015, Madein.md project started a new social campaign for the promotion of the consumption of domestic products by organizing a series of blind tastings of food products from various local producers.
The campaign "Try for 7 times try, choose once" consisted of few editions, which involved both local consumers and representatives of manufacturing companies, thus creating a space for interaction between them.
Goals and objectives of the campaign
Madein.md, as a unique project aimed at the promotion of domestic products, always emphasized the importance of agricultural and food industry, as they are one of the main areas of our economy. The abundant presence of foreign food products on the shelves of our supermarket chains, as well as in the menu of local restaurants and bars, spurred the need for the establishment of such a campaign. This initiative had the goal to bring to the attention of consumers, the variety of food and agricultural products in our country and to familiarize the public with new manufacturers and products made in Moldova.
The main objectives of the campaign "Try for 7 times try, choose once" is to familiarize consumers with the variety of Moldovan food products, to promote the consumption of local products among the Moldovan citizens and to establish a direct dialogue between producers and consumers..
Tastings organized in the framework of the campaign
During the tasting, besides local products, the participants were offered several foreign brands. By organizing these tastings blindly, we wanted to obtain an objective assessment of our products and allow the user to compare them, not knowing what he tries.
Thus, the participants had the opportunity to give a more objective assessment to a particular product.
Conclusions and
future plans
The blind tastings that we organized for the past two years have been highly appreciated by both local manufacturers and consumers. The campaign "Try for 7 times, choose once " turned out to be a good incentive in promotion of products made in Moldova and gave the participants an excellent opportunity to discover lesser known, small Moldovan producers from different spheres of activity. The new products often took leading positions and became the winners of the tasting.
The information regarding all the tastings organized in the frame of this campaign is available on our website in form of photo, video reports. The campaign was also monitored by other websites, blogs, social networks, and we consider that we managed in a way, to bring to the attention of consumers a lot of new and interesting domestic producers.
The campaign will continue in the future, as there are plenty of local food and agriculture products, which deserve to be promoted and tasted. After learning the variety of domestic products, each of us will have a lot to choose from. We encourage you, when you go shopping, to pay attention where the product is manufactured. If you find a mayonnaise, a beer or new wine made in Moldova, try it, because the Moldovan food in most cases is no way inferior to imported one. In addition, a good product, of high quality - is another reason to be proud of your country.